Video for promoting environmentally friendly certifications
Clients: Saica Natur - TUV SUD
Art direction - background art
Following the narrative determined by a small group of creatives, and following the instruction of the clients, I portrayed a storyboard (top bottom) to set a visual mood for the story we were aiming to deliver.
Our goal was to grab the attention of middle and big companies to show the importance of adequate waste management, and how it would benefit them to compromise with this environmentally friendly practices. This compromise could be shown by getting certifications our clients offer.
The background art that can be seen in this page followed this storyline, keeping a optimistic view about the future while keeping present the challenges we face.